Giveaway Program to Encourage Healthy Play

Nickelodeon Announces Giveaway Program to Encourage Healthy Play

Deadline: Rolling, until May 31, 2006

Children’s television network Nickelodeon ( http://www.nick.com ) has announced the launch of the 2005-2006 “Let’s Just Play” Giveaway Program, where the network will distribute more than $1 million from September 2005 to June 2006. The “Let’s Just Play” Giveaway offers kids around the United States the opportunity to take action and enter for a chance to win $5,000 to improve their school or community program’s fitness resources. The initiative is part of the network’s three-year pro-social “Let’s Just Play” campaign, which encourages healthy and active lifestyles for kids and families.

For ten months, Nickelodeon will award a minimum of 20 winners per month with $5,000 each to help facilitate play in their community. To enter, kids ( 6-15 years of age), partnering with teachers and other community-based leaders, must tell Nickelodeon what they need for their public or private school (grades K-9) or community-based after-school organization to help them play better and why, and give three reasons why play is important. Once the entry form is completed and mailed to Nickelodeon, the winners will be randomly selected and announced via Nickelodeon Online at the top of each month, beginning in September.

As a partner of the “Let’s Just Play” Giveaway, the Kellogg Company ( http://www.kellogg.com ) will match a Nickelodeon grant of $100,000 for September, enabling the network to award funding to 40 winners that month. The partnership is art of the network’s efforts to bring corporate partners on-board for the “Let’s Just Play” Giveaway in order toincrease the total funds distributed to $2 million.

For more information on the “Let’s Just Play” program and details on submitting program entries, visit the Nickelodeon Web site.